乡村振兴视域下文化衍生品的开发研究
摘 要：本文在明确乡村振兴视域和文衍生品相关概念的基础上，阐述乡村振兴视域下文化衍生品开发的必要性。通过对乡村振兴视域下文化衍生品的开发思路进行分析，重点阐述了乡村振兴视域下文化衍生品的开发方法，解读乡村文化概念的提取方法、构建乡村文化的视觉语言、分析总结乡村文化衍生品开发流程，为延续乡村文脉、发展文化产业提供重要契机。
关键词：乡村振兴；文化衍生品；开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)11-0054-02
Abstract：the paper expounds the necessity of cultural derivatives development and design in the rural revitalization perspective. Based on the analysis of the development ideas of cultural derivatives from the perspective of rural revitalization, this paper mainly expounds the development methods of cultural derivatives from the perspective of rural revitalization. Through specific case interpretation of the concept of rural cultural extraction method, a visual language construct rural culture, analysis summary village culture derivatives, the development process and methods of integration of culture with the characteristic of rural derivatives development processes and methods, the optimization of rural cultural derivative product development processes, for the continuation of the rural context, provides an important opportunity to develop cultural industry.
Key Words：rural revitalization; cultural derivatives; development
