基于消费者心理需求的旅游商品设计研究
摘 要：随着经济的不断发展，伴随着消费者日益变化的消费与情感需求，设计师应站在消费者心理的角度去探求具有情感与功能并存的旅游商品。从消费者心理需求出发，使旅游商品的设计更加贴近消费者的需求，实现旅游商品在情感与功能方面的结合，从而使消费者对旅游商品产生兴趣。
关键词：消费者；心理需求；旅游商品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)11-0058-02
Abstract：With the continuous development of the economy, along with the ever-changing consumption and emotional needs of consumers, designers should explore the tourism products with both emotion and function from the perspective of consumer psychology. Starting from the psychological needs of consumers, the design of tourism products is closer to the needs of consumers, and the combination of emotional and functional aspects of tourism products is realized, so that consumers are interested in tourism products.
Key Words：Consumers; psychological needs; travel goods; Design
