基于产品形态语义学的坭兴陶产品设计应用探析
摘 要：本文针对坭兴陶产品在知名度与市场效益低下的问题，提出以产品形态语义学理论下的设计思考。通过综合分析现有坭兴陶产品中存在的产品形态语义问题，及产品形态语义需求，从产品形态语义的认知层面、情感层面、象征层面构建相应设计思考，从而使坭兴陶产品设计切入点提供新角度，形态语义更好地传达给使用者。文章运用产品形态语义学的设计理论结合到坭兴陶产品设计中，在一定程度上改善坭兴陶产品设计现状，为将来的坭兴陶产品设计发展提供借鉴意义。
关键词：坭兴陶；形态语义；产品设计
中图分类号：TS936 文献标识码：A
文章编码：1672-7053(2019)12-0122-02
Abstract：this paper is aiming at the problem of low popularity and market benefit of nixing pottery products, the paper puts forward the design thinking under the theory of product morphology semantics. Through a comprehensive analysis of the existing nixing pottery product morphological semantic problems and product morphological semantic needs, the author constructed corresponding design thinking from the cognitive, emotional and symbolic levels of nixing pottery product morphological semantic, so as to provide a new perspective for nixing pottery product design and better convey the morphological semantic to users. This paper applies the design theory of product morphology semantics to nixing pottery product design, improves nixing pottery product design status to some extent, and provides reference for nixing pottery product design and development in the future.
Key Words：Nixing pottery; Morphological semantics ;Product design
