浅析奥运会吉祥物造型设计中的民族元素与时代精神——以北京为主办城市的两届奥运会为例
摘 要：本文从吉祥物的意义出发，简析北京2008年夏季奥会（以下简称为“北京夏奥会”）和2022年冬季奥会（以下简称为“北京冬奥会”）吉祥物的设计理念和文化象征，挖掘两届奥运吉祥物诞生的时代背景，并进行对比分析。从而得出，想要设计出一个能够体现国家民族性的产品，只有紧扣时代命题，提取文化精华，准确传达自身特色的设计，才能在飞速变化的设计潮流中凸显出来，成为流传的经典。
关键词：奥运吉祥物；造型设计；民族性；文化特色；时代背景
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)01-0073-03
Abstract：Starting from the meaning of the mascot, this paper analyzes the design concepts and cultural symbols of the Beijing 2008 Summer Olympics (hereinafter referred to as the "Beijing Summer Olympics") and the 2022 Winter Olympics (hereinafter referred to as the "Beijing Winter Olympics") mascot, and explores the background of the two Olympic mascots, and conducts comparative analysis. Thus, we want to design a product that reflects the nationality of the country, only by closely following the proposition of the times, extracting the essence of culture and accurately conveying the design of its own characteristics, can it be highlighted in the rapidly changing design trend and become a classic.
Key Words：Olympic mascot; Design; Nationality; Cultural Features; Time background
