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2020-02期

电商模式下果酒品牌的购物空间设计研究

单位:安徽工业大学...     作者:佘慧莉,周磊,曹雅茜     来源:工业设计杂志     时间:2020-03-10

摘 要:本文为了了解电商模式下果酒品牌的空间设计,分析当下研究的优势和不足,并通过试结合果酒电商品牌的空间设计案例,分析在电商模式下品牌空间的整体规划,针对特定的果酒品牌的空间设计提出相应对策。

关键词:电商模式;果酒品牌;空间设计


中图分类号:J525 文献标识码:A

文章编码:1672-7053(2020)02-0119-03


Abstract: This paper in order to understand the spatial construction of fruit wine brand in e-commerce environment, analyze the advantages and disadvantages of current research, and the overall planning of brand space under the environment of e-commerce was analyzed, and the corresponding countermeasures were put forward according to the specific spatial design of fruit wine brand.

Key Words:Electrical business model; Fruit wine brand; Space design