浅析徐州特色礼品的开发设计
摘 要：本文调研徐州特色礼品目前状况，为徐州特色礼品发展提出相应的发展建议；定位分析徐州特色礼品的设计和消费趋势，并对徐州特色礼品进行分类整理和采访对应特色礼品的受众，建立对应产品类型的用户模型，从中分析徐州礼品消费滞后的原因；针对相关特色礼品的优秀品牌案例分析，为徐州特色礼品的提升提供可借鉴的方式。
关键词：徐州；特色礼品；开发设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)02-0136-02
Abstract：This paper investigate the current status of Xuzhou specialty gifts, and propose corresponding development suggestions for the development of Xuzhou specialty gifts; position and analyze the design and consumption trends of Xuzhou specialty gifts, classify and interview Xuzhou specialty gifts, and interview the audience of corresponding specialty gifts, and establish corresponding product types. The user model analyzes the reasons for the lag in consumption of Xuzhou gifts-consumer goods; it draws on the case analysis of excellent brands related to special gifts, and provides a reference for the promotion of special gifts in Xuzhou.
Key Words：Xuzhou; Special Gifts; Development and Design
