广丰旅游文化创意产品设计与商业推广初探
摘 要：广丰丰富的地域文化资源，为旅游文化创意产品的开发设计提供了十分有利的条件。本文梳理了广丰旅游文化创意的设计思路，根据广丰地域文化的特征和呈现的方式不同，从显性和隐形层面探讨表达的可能性，并提出可行的广丰旅游文化创意产品商业推广策略，力图让广丰旅游文化创意产品受到更多消费者认可，更有效地提高商业推广效率。
关键词：广丰；旅游文化创意产品；开发设计；商业推广；地域文化
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)02-0144-02
Abstract：Guangfeng is rich in regional cultural resources, which provides favorable conditions for the development and design of tourism cultural creative products. This paper combs the design ideas of Guangfeng tourism cultural creativity, discusses the possibility of expression from the explicit and invisible level according to the different characteristics and presentation ways of Guangfeng regional culture, and puts forward feasible commercial promotion strategies of Guangfeng's tourism cultural creativity products, in order to make Guangfeng tourism cultural creativity products recognized by more consumers and improve the efficiency of commercial promotion.
Key Words：Guangfeng; tourism cultural creative products; development and design; commercial promotion; regional culture
