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2020-02期

基于KJ法的校园文化创意产品设计探究——以湖南师范大学为例

单位:湖南师范大学     作者:周佳颖     来源:工业设计杂志     时间:2020-03-10

摘 要:社会的发展使人们越发地关注视觉审美,大到国际外贸企业,小到街边小吃店铺,都有了自己的品牌文化特色,部分企业更是推出了文化创意产品来提升综合价值。随之各类高校也纷纷建立起自己的校园品牌文化,而校园文化创意产品设计也成为宣传校园形象,展示校园精神的重要方式。本文以湖南师范大学为例,探究KJ法在校园文化创意产品设计中的应用,从而做到设计有理,目标明确,提高设计质量和加强产品文化内涵。 

关键词:KJ法;校园;文化创意产品;设计


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2020)02-0072-02


Abstract:The development of society People are paying more and more attention to visual aesthetics. from international trade companies to street food shops, has its own brand cultural characteristics, and some companies have launched cultural creative products to enhance their comprehensive value. All kinds of colleges and universities have also established their own campus brand culture, and the design of campus cultural and creative products has also become an important way to publicize the campus image and show the campus spirit. This article uses Hunan Normal University as an example to explore the application of KJ method in the design of cultural and creative products on campus, so as to achieve rational design, clear goals, improve design quality and strengthen product cultural connotation.

Key Words:KJ method; campus; cultural and creative products; design