基于消费者情感需求的交互式包装设计研究
摘 要：现如今，随着科技的不断进步和经济的快速发展，消费者已从简单的物质需求更多地向情感互动需求转变，需求由一元化向多元化发展。因此，包装作为消费者和产品沟通的媒介，交互性越来越被人们重视，交互式包装设计是通过调动“多感官”体验以及情感回忆来创造出新的人、物、环境关系的交互体验关系，它不仅提高了产品的附加值，更给消费者带来全新的使用体验。
关键词：情感需求；包装设计；交互体验
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)03-0049-02
Abstract：Nowadays, with the continuous advancement of technology and rapid economic development, consumers have shifted from simple material needs to emotional interaction needs, and their needs have evolved from unity to diversification.Therefore, packaging, as a medium for communication between consumers and products, is increasingly valued by people. Interactive packaging design is to create a new interactive experience of people, things and the environment by mobilizing the "multi-sensory" experience and emotional memories. Furthermore, it not only improves the added value of the product, but also brings a brand new user experience to consumers.
Key Words：emotional needs; packaging design; interactive experience
