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2020-04期

《广告摄影》应用型课程建设的探索

单位:山西工商学院     作者:赵敏     来源:工业设计杂志     时间:2020-04-23

摘 要:《广告摄影》课程是视觉传达设计专业学生的必修课,基于一定的摄影基础知识之后,进一步对学生综合能力的锻炼,除了学习必要的理论知识和技能外,注重将摄影知识和实际拍摄、学习过程和学习方法、工作态度和团队精神等紧密联系起来。遵循本科应用型课程建设的大方向,本文对《广告摄影》的课程体系、教学内容、教学方式等方面的建设进行探索,希望对应用型课程改革具有一定的参考意义。

关键词:广告摄影;应用型;建设


中图分类号:G64 文献标识码:A

文章编码:1672-7053(2020)04-0039-02


Abstract:"Advertising photography" is a compulsory course for students majoring in visual communication and design. Based on certain photography basic knowledge, further training of students' comprehensive ability should be carried out. Besides learning necessary theoretical knowledge and skills, photography knowledge should be closely linked with actual shooting, learning process and learning methods, working attitude and team spirit. In accordance with the general direction of undergraduate application-oriented curriculum reform, this paper makes rectification on the curriculum system, teaching content and teaching method of advertising photography. This paper explores the construction of the course system, teaching contents and teaching methods of "advertising photography", hoping to have certain reference significance to the reform of applied curriculum.

Key Words:advertising photography; Applied; construction