探析20世纪中期上海糖果包装设计中的视觉语言
摘 要：本文以收藏的近三百张20世纪中期上海地区糖果包装为研究对象，梳理了这一历史时期上海糖果包装设计的发展概况，从审美性与趣味性、实用性与通俗性、文化性与时代性三方面归纳总结了这一时期上海糖果包装设计的视觉语言特征，探析其在糖果包装中的具体表达，挖掘其丰富的精神文化内涵，以及独特的审美价值。20世纪中期上海糖果包装设计具有鲜明的时代特色、创造力和生命力，值得在当下的设计中吸收和借鉴。
关键词：20世纪中期；上海；糖果包装设计；视觉语言
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)04-0104-03
Abstract：This paper based on the collection of nearly 300 pieces of Shanghai candy packaging in the middle of the 20th century, it summarizes the development of Shanghai candy packaging design in this period. It analyzes the visual language features of them from three aspects: aesthetic and interesting, practical and popular, cultural and epochal, and analyzes its expression in candy packaging It also explores the rich spiritual and cultural characteristics and unique aesthetic value of them. We conclude that Shanghai candy packaging design in this period has its distinct characteristics, creativity and vitality. It is valuable for reference for today's design.
Key Words：the mid-20th century; Shanghai; Candy packaging design; Visual language
