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2020-04期

数字媒体技术下动态标志的应用

单位:山西农业大学...     作者:任小甲,王乐     来源:工业设计杂志     时间:2020-04-26

摘 要:数字媒体技术的发展和应用颠覆了传统的标志设计形式,朝着技术化、创新化、大众化的新方向发展。随着我国数字媒体技术的不断发展,我国国民对于数字媒体的审美水平也在不断地提升。在设计标志上也会更加地与大众的审美相互契合产生共鸣。本文从数字媒体技术和动态标志的概念出发,将传统标志与动态标志进行比较,并且研究了将标志运用视觉表达上呈现出的不同的美感,进而研究其在当代产生的价值。

关键词:数字媒体;标志设计;动态


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)04-0113-02


Abstract:The development and application of digital media technology has subverted the traditional concept of logo design and developed towards a new direction of technology, innovation and popularization. With the continuous development of China's digital media technology, our national aesthetic level of digital media is also constantly improving. In the design of the logo will be more with the public's aesthetic mutual accord with the resonance. Starting from the concept of digital media technology and dynamic sign, this paper compares the traditional sign with the dynamic sign, and studies the different aesthetic sense of the visual expression of the sign, and then studies its value in the contemporary generation.

Key Words:Digital media; Logo design; Dynamic