产品外观设计探讨
摘 要：产品外观设计是企业提高产品竞争力的重要因素。文章根据国内外相关文献的研究现状，明晰产品外观设计的定义、产品外观设计的特征（包括形式特征和心理特征）以及产品外观设计所蕴含的价值，特别是重点论述了外观设计的审美价值和象征价值，最后为产品外观设计者提出相关的建议和对策。
关键词：产品；外观设计；特征；价值
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)05-0061-02
Abstract：Product appearance design is an important factor for enterprises to improve product competitiveness. According to the research status of relevant literature, this paper clarifies the definition of product appearance design, the characteristics of product appearance design (including the objective form characteristics and the psychological characteristics of consumers' perception) and the value of product appearance design, especially focuses on the aesthetic value and symbolic value of appearance design, and finally puts forward relevant suggestions and suggestions for product appearance designers Strategy.
Key Words：Product; appearance design; properties; value
