彩妆包材的创新设计研究
摘 要：随着彩妆产品的大力普及，国内和国际上的彩妆化妆品以及其包材也在经历着极大的考验，许多企业都正面临着瞬息万变的市场带来的挑战。为了让彩妆产品、彩妆包材、彩妆市场和包材生产商在面对巨幅增长的市场需求下拥有相应的应对措施，也为彩妆设计行业在彩妆包材设计上提供相应的参考。本文对彩妆包材的创新设计方法进行研究，希望为彩妆包材创新设计的研究提供一定的引导，为不同需求人群、市场提供更具有针对性的彩妆包材，并且能缩短设计周期，节省企业成本。
关键词：彩妆包材；创新；设计
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2020)05-0083-02
Abstract：With the popularity of cosmetics, domestic and international cosmetics and its packaging materials are also undergoing a great test, many enterprises are facing the challenges brought by the rapidly changing market. In order to make cosmetics products, cosmetics packaging material, cosmetics market and packaging material manufacturers in the face of huge growth in the market demand has the corresponding countermeasures, but also for the makeup design industry in the design of cosmetics packaging material to provide the corresponding reference. This paper studies the innovative design methods of cosmetic packaging materials, hoping to provide certain guidance for the research on innovative design of cosmetic packaging materials, provide more targeted cosmetic packaging materials for different demand groups and markets, and shorten the design cycle to save enterprise costs.
Key Words：Cosmetic packaging material; innovation; design
