中国传统元素在现代文化创意产品设计中的应用
摘 要：近年来，我国文化创意产业蓬勃发展，在促进经济增长的同时也为文化传播提供了平台。本文提取书法字体、吉祥图案、传统色彩作为中国传统元素，探索中国传统元素在现代文化创意产品设计中应用的方法，以期为现代文化创意产品设计提供参考和借鉴。
关键词：中国传统元素；文化创意产品设计；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)05-0143-02
Abstract：In recent years, China's cultural and creative industry has been booming, which not only promotes economic growth but also provides a platform for cultural communication. In this paper, calligraphy fonts, auspicious patterns and traditional colors are extracted as Chinese traditional elements to explore the application methods of Chinese traditional elements in the design of cultural creative products, so as to provide reference for the design of modern cultural creative products.
Key Words： Chinese traditional elements; Cultural and creative product design; Application
