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2020-06期

基于设计伦理的食品包装设计探析

单位:南昌大学     作者:卞金晨     来源:工业设计杂志     时间:2020-06-28

摘 要:文章从设计伦理的角度对目前市面上食品包装设计的问题进行研究。总结目前市场形态下食品包装设计中的问题,运用设计伦理学的观点和发展规律研究讨论食品包装设计应做出的改进,并使用伦理为衡量手段优化设计。食品包装的设计更要求设计师在设计之初应肩负社会的责任,将设计与人、与社会和自然之间关系的思考融入作品,将设计伦理引入食品包装既可以将现有问题食品包装进行改良,使其更符合当下消费者的消费需求;还能拓宽现有食品包装背后的价值,从而设计出更加适宜的食品包装。

关键词:设计伦理;设计师责任;食品包装设计


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)06-0087-02


Abstract:This paper from the perspective of design ethics, this paper studies the problems of food package design in the market. This paper summarizes the problems in food package design under the current market situation, discusses the improvement of food package design based on the viewpoint of design ethics and the law of development, and optimizes the design based on ethics. The design of food package requires designers to shoulder social responsibilities at the beginning of the design, and integrate the thinking on the relationship between design and human beings, society and nature into the works. The introduction of design ethics into food package can not only improve the existing food package problems, but also make it more in line with the current consumer demand.It can also broaden the value behind the existing food package, so as to design more suitable food package.

Key Words:Design ethics; Designer responsibility; Food package design