网销产品包装的情感化设计研究
摘 要：在快速发展的互联网络购物时代，传统产品包装设计情感化设计内容较少，不能满足消费者的购物体验，严重影响了商家产品销量，本文通过对市场和网购行为的调研与分析，总结出了网销产品包装情感化设计中存在的弊端，并针对当前研究结论，结合实际情况提出了具体的应对策略。
关键词：网销产品；包装；情感化设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)06-0091-02
Abstract：In the era of rapid development of Internet shopping, the emotional design content of traditional product packaging design is less, which can not meet the consumer's shopping experience, and seriously affects the sales volume of products. Through the research and analysis of the market and online shopping behavior, this paper summarizes the disadvantages of online shopping product packaging emotional design. According to the current research conclusions and the actual situation, the specific countermeasures are put forward.
Key Words：the online sales products ; packaging; Emotional design
