红色文化创意产品设计研究
摘 要：随着中国红色旅游与文化创意产品产业步入发展的快车道，由红色文化所衍生出的文化创意产品也受到了红色文化爱好者及相关从业人员的关注。本文从红色文化创意产品的类型与现存问题出发，针对性地提出红色文化的创意产品策略，使红色基因走入日常生活。红色文化创意产品的开发与设计不仅有利于其相关产品经济价值的提升，还可以促进红色文化的多渠道、多层次传播。通过将文化创意产品赋予一定的使用价值和文化内涵的手段，使消费者在日常生活中就能感受到红色文化。
关键词：红色文化；文化创意产品；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)06-0145-02
Abstract：With the rapid development of China's red tourism and cultural creative products industry, the cultural creative products derived from red culture have also attracted the attention of red culture lovers and relevant practitioners. Starting from the types and existing problems of creative products of red culture, this paper puts forward the creative product strategies of red culture, so as to make the red gene into daily life. The development and design of creative products of red culture is not only conducive to the promotion of economic value of related products, but also can promote the multi-channel and multi-level communication of red culture. By means of giving cultural and creative products a certain use value and cultural connotation, consumers can feel the red culture in their daily life.
Key Words：Red Culture; Cultural and creative products; Product design
