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2020-07期

图像叙事角度下的产品包装设计方法研究

单位:中国矿业大学     作者:王颖婕     来源:工业设计杂志     时间:2020-07-28

摘 要:图像叙事角度下的产品包装设计能够在实现产品包装基本功能的基础上,增强包装的文化内涵,并能与消费者达到情感共鸣。首先,从图像叙事的理论概念出发;其次,分析其介入产品包装设计的优势,让消费者在接触商品的过程中,与其进行“沟通”与“交流”;最后,利用主题挖掘、情境塑造、情节安排、视觉表达这四个方法提升产品包装的竞争力,让产品包装以图像叙事视角将故事深入到每一位消费者的心中,实现情感共鸣。

关键词:图像叙事;产品包装设计;方法


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)07-0053-02


Abstract:Product packaging design from the perspective of image narrative can enhance the cultural connotation of packaging based on the realization of the basic functions of product packaging, and can achieve emotional resonance with consumers. First of all, starting from the theoretical concept of image narrative, secondly, analyze the advantages of its involvement in product packaging design, so that consumers can "communicate" and "communicate" with them in the process of contacting commodities; finally, use theme mining, situation shaping, The four methods of plot arrangement and visual expression enhance the competitiveness of product packaging, and allow product packaging to penetrate the story into the hearts of every consumer from the perspective of image narrative to achieve emotional resonance.

Key Words: Image narrative; Product packaging design; method