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2020-07期

昆曲元素在旅游插画中的应用分析

单位:华东理工大学     作者:黎悦,朱哲灏,方田红     来源:工业设计杂志     时间:2020-07-28

摘 要:昆曲是苏州历史悠久的地方戏曲,同时,苏州又是知名的旅游城市,将昆曲元素运用在旅游插画上能有效提高地方戏曲的认知度,推动昆曲的传播,促进昆曲文化的传承和发展。首先,文章对昆曲插画元素进行分析,将昆曲元素分为物质元素、制度元素和精神元素;其次,将插画的表现方式归纳为直观性、故事性和寓意性;最后,分析昆曲元素在旅游插画中的应用,以使昆曲能够得到进一步传播。

关键词:昆曲;旅游插画;旅游载体


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)07-0114-02


Abstract:Kunqu Opera is a local opera with a history of nearly six hundred years in Suzhou. At the same time, Suzhou is also a well-known tourist city. The application of Kunqu Opera elements in tourism illustration can effectively improve the awareness of local operas, promoting the spread of Kunqu Opera and the inheritance and development of Kunqu Opera culture. First, this paper the illustration elements of Kunqu Opera are divided into material elements, institutional elements and spiritual elements. Secondly, the way of illustration is summarized as intuitive, story and allegorical. Finally, the application of Kunqu elements in tourism illustration is analyzed to further spread Kunqu Opera.

Key Words:Kunqu Opera; tourism illustration; tourism visual carrier