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2020-07期

墨象形式与招贴视觉语义的重构

单位:中国矿业大学...     作者:赵佳佳,杨勇     来源:工业设计杂志     时间:2020-07-28

摘 要:随着时代的快速发展,墨象艺术也产生了新的时代语义。文章从招贴中的图形和文字视觉语义展开论述,通过对墨象的诠释,解读墨象形式的四个方面:墨色、墨迹、墨韵、墨意,得出墨象形式的多样性和独特性在招贴设计中具有很好的形式语言和视觉语义。运用重构的设计方法,进行招贴设计分析,有助于招贴设计新的形式语言的创新,是对传统文化的再发扬和招贴设计语言的探索。

关键词:招贴;视觉语义;墨象;重构


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)07-0061-02


Abstract:With the rapid development of the times, ink art has also produced new semantics of the times. The article expands on the visual semantics of the graphics and text in the poster. Through the interpretation of the ink image, it interprets the four aspects of the ink image form: ink color, ink trace, ink rhyme, and ink meaning, and draws the diversity and uniqueness of the ink image form It has good formal language and visual semantics in poster design. The use of redesigned design methods and analysis of poster design are helpful for the innovation of new formal language in poster design. It is the re-development of traditional culture and the exploration of poster design language.

Key Words:Posters; Visual semantics; Ink Image; Reconstruction