文化创意产品的情感化设计研究
摘 要：体验经济时代，产品设计从原先的形式追随功能，逐渐转变为以用户精神需求为导向，人们更多地开始关注自身的情感需求、产品使用的舒适性、以及在使用过程中带来的愉悦感。本文通过归纳文化创意产品的现状，围绕情感化设计的本能、行为、反思三个层次，结合实际设计案例，提出了文化创意产品的情感化设计思路，通过研究不仅可以提升文化创意产品的内涵，而且也有助于拓宽文化创意产品的设计思路，为今后文化创意产品设计提供一定的参考价值。
关键词：情感化设计；文化创意产品；设计思路；实践
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)07-0071-02
Abstract： In the era of experience economy, product design has gradually changed from the original form following the function to the user-oriented spiritual needs. People begin to pay more attention to the emotional needs of people, the comfort of product use, and the sense of pleasure in the use process. This article through the present situation of inductive culture creative products, around the instinct of the emotional design, behavior, reflect on three levels, combined with the actual design case, puts forward the emotional culture creative product design, research can not only enhance the connotation of cultural and creative products, but also help to broaden the design ideas of cultural and creative products, cultural creative product design for the future provide the certain reference value.
Key Words：Emotional design; Cultural and creative products; Design ideas; practice
