一带一路背景下哈密旅游文化创意产品的创新设计研究
摘 要：文章通过实地调研和文献研究对新疆哈密旅游文化创意产品情况进行调研并找出问题，通过主题思维、体验视角、用户思维、文化导入、协同创新的方法，进行哈密旅游文化创意产品的研发，以推动哈密旅游经济发展，提升哈密城市软实力。
关键词：一带一路；哈密旅游；文化创意产品设计；体验经济
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)07-0126-02
Abstract：Based on field research and literature research, this paper investigates and finds out the problems in Xinjiang Hami tourism culture industry and products.Through the methods of thematic thinking, experience perspective,user thinking, cultural introduction and collaborative innovation, the research and development of Hami tourism cultural creative products will be carried out to promote the development of Hami tourism economy and enhance Hami city soft power.
Key Words：The belt and road initiative; Hami tourism; Cultural and creative product design; Experience economy
