陶瓷文化创意产品设计探讨
摘 要：陶瓷艺术历经千年发展，已成为中国古今社会、文化与生活的重要部分。在当下文化创意产业发展的热潮中，陶瓷设计与文化创意的结合无疑是陶瓷产业转型升级的良好契机。陶瓷创意产品的文化性、艺术性与实用性等特点，更有利于拓展和活化陶瓷产业，从而建立良性的产业循环。本文将从文化创意的角度，结合相关设计案例，探讨陶瓷文化创意产品设计的定位与思路，希望为文化创意产品设计提供一定的借鉴。
关键词：文化创意；陶瓷产品；设计要点
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)08-0054-02
Abstract： After thousands of years of development, ceramic art has become an important part of society, culture and life in ancient and modern China. In the current upsurge of the development of cultural and creative industries, the combination of ceramic design and cultural creativity is undoubtedly a good opportunity for the transformation and upgrading of the ceramic industry. The cultural, artistic and practical characteristics of ceramic creative products are more conducive to the expansion and activation of the ceramic industry, thereby establishing a virtuous industrial cycle. This article discusses the positioning and ideas of ceramic cultural creative product design from the perspective of cultural creativity and based on the related design cases, hoping to provide a certain point of view for cultural creative product design.
Key Words：cultural creativity; ceramic products; design points
