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2020-09期

当代营销思维在设计教育中的应用研究

单位:广西艺术学院     作者:李詹璟萱     来源:工业设计杂志     时间:2020-09-23

摘 要:当代设计教育中各门专业课设置已较为完备,但学生走向社会后仍然需要较长但适应期去磨合市场与设计之间的矛盾,究其原因是由于学生缺乏市场营销的相关概念和知识。本文以教学实践为基础,探讨设计教育中融入当代营销思维对教学产生的积极效果,让学生在设计之前建立市场概念和营销思维,为更好地进行设计打下基础。
关键词:营销思维;设计教育;应用

中图分类号:G64 文献标识码:A
文章编码:1672-7053(2020)09-0036-02

Abstract:the professional courses in contemporary design education have been relatively complete, but students still need a long time to adapt to the contradiction between market and design after entering the society. The reason is that students lack the relevant concepts and knowledge of marketing. In this paper, the design of marketing and teaching practice to build a better foundation for teaching.
Key Words:marketing thinking; design education; Application