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2020-09期

图形创意手法在当代招贴设计中的应用

单位:齐齐哈尔工程学院     作者:张雨欣     来源:工业设计杂志     时间:2020-09-23

摘 要:在我国,图形是最早出现的文化载体,古代在没有文字的时候,可以使用图片表达情感和意图,用于记录事件和时间等。图形具有比较直观的视觉效果,人们从图片中就可以直接获得产品的信息,图形作为一种符号语言,在现代设计中应用是十分常见的,现代招贴设计中运用图形图案是设计师经常采用的方式,突出图形的特点,展现招贴宣传的主题。本文对图形创意进行了阐述,并探讨了图形创意手法在当代招贴设计中的应用思路,以期为招贴设计提供一定的借鉴。
关键词:招贴设计;图形元素;创意设计

中图分类号:J534 文献标识码:A
文章编码:1672-7053(2020)09-0083-02

Abstract:In China, graphics is the earliest cultural carrier, ancient in the absence of text, you can use pictures to express feelings and intentions, used to record events and time. Graphics have intuitive visual effect, people could get products directly from the picture information, graphics, as a kind of symbolic language, very common used in modern design, modern poster design use graphic design is the manner in which designers often use, highlight the characteristics of the graphic, show the theme of the posters publicity. This paper expounds the graphic creativity, The paper also discusses the application of graphic creative methods in contemporary poster design in order to provide some reference for poster design.
Key Words:poster design; Graphic elements; Creative design