红色文化元素在文化创意产品设计中的运用
摘 要：文化创意产品开发核心价值在于满足人们不断提升的文化与精神需求。红色文化是中华民族经典文化的一部分，具有深厚的历史积淀和丰富的文化底蕴。文章通过对红色文化元素及其在文化创意产品设计中的运用形式分析，得出红色文化元素在文化创意产品设计中运用思路。通过红色文化和文化创意产品的结合，使文化创意产品担当起红色文化传播角色，实现产品设计创造性转化与创新性发展，同时也激发红色文化的新活力。
关键词：红色文化元素；文化创意产品设计；运用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)09-0149-02
Abstract： The core value of cultural and creative product development is to meet people's ever-increasing cultural and spiritual needs. The red culture is part of the classic culture of the Chinese nation, with a profound historical accumulation and rich cultural heritage. Through the analysis of the red cultural elements and their application in the design of cultural creative products, the article draws the idea of using red cultural elements in the design of cultural creative products. Through the combination of red culture and cultural creative products, cultural creative products can play the role of red culture communication, realize the creative transformation and innovative development of product design, and also stimulate the creative vitality of red culture.
Key Words：red cultural elements; cultural creative product design; application
