摘 要： SUV有着空间大、视野好、通过性好的优点，除此之外， SUV大气的造型也是众多消费者选择它的重要原因。汽车前脸造型作为汽车的门面，是汽车造型的重要组成部分。本文研究目的在于通过SUV汽车前脸轮廓及形式的相似性研究，得出用户对SUV汽车前脸的认知。以中国市场上的SUV车型造型为样本，用聚类分析法进行消费者对汽车造型的相似性认知调研，再用多维尺度分析方法对调研结果进行整理和分析，得出用户对于SUV前脸造型相似性的认知。从而对汽车造型设计提供一定的参考。
Abstract：SUV has the advantages of large space, good vision and good trafficability .In addition, the demeanor styling of SUV is also an important reason for many consumers to choose it. As the appearance of automobile , the front face styling is an important part of automobile styling . The purpose of this paper is to get the consumer’ s cognition of SUV’ s front face though the research of SUV’ s front face contour and form similarity. Taking the SUV models in Chinese market as samples for research, in this paper we will use cluster analysis method to investigate consumers’ cognition on similarity of automobile styling; and then use multidimensional scale analysis method to analyze the survey results; then got consumer’ s cognition on the similarity of SUV front face styling by analysis the relationship between the modeling features and the distribution on the map. So as to provide a certain reference for the design of automobile styling.
Key Words：the SUV; Front face styling of vehicle; Similarity; Styling cognitive