校园文化创意产品设计研究
摘 要：近年来，以校园文化为基础的高校文化创意产品产业，将创新意识与产品技术相结合，已经成为我国文化创意产业新的发展方向。因此，本文着重首先阐述了校园文化创意产品设计的意义，然后探讨了校园文化创意产品设计的原则与策略，希望对校园文化产业展和校园文化创意产品具有一定的推动作用。
关键词：校园文化；文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)10-0061-02
Abstract：In recent years, college cultural and creative product industry based on campus culture has become a new development direction of China's cultural and creative industry by combining innovation consciousness with product technology. Therefore, this paper focuses on the significance of campus cultural and creative product design, and then discusses the principles and strategies of campus cultural and creative product design, hoping to promote the campus cultural industry exhibition and campus cultural and creative product.
Key Words：Campus culture; Cultural creative products; design
