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2020-10期

基于粗野主义与浪漫情怀的字体设计研究

单位:中国矿业大学     作者:张静如     来源:工业设计杂志     时间:2020-10-28

摘 要:字体设计在设计中往往起着画龙点睛的作用,为了探究字体设计外形的美观性和内涵的独特性,本文把“粗野主义”与“浪漫情怀”和字体设计相结合,试从汉字的笔画、结构、肌理、外形与细节四个方面探讨粗狂朴拙的字体设计的可能性,从而展现字体设计本身的魅力,同时使大众产生对“粗野主义”与“浪漫情怀”字体的体验感和认同感。

关键词:粗野主义;浪漫情怀;字体设计


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)10-0074-02


Abstract:Font design often plays a key role in the design. In order to explore the aesthetic appearance and unique connotation of font design, this paper combines "Brutalism" with "romantic feelings" and font design, and tries to explore the possibility of rough and simple font design to express delicate emotions from four aspects of stroke, structure, texture, appearance and details of Chinese characters, so as to show the charm of font design itself and make the public have a strong sense of "brutalism" and "romantic feelings" font experience and identity.

Key Words:Brutalism; Romantic feelings; Font design