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2020-10期

互联网设计行业的品牌形象研究

单位:厦门大嘉庚学院     作者:苏金勇     来源:工业设计杂志     时间:2020-10-28

摘 要:本文围绕互联网第五代移动通信技术,对互联网设计行业品牌形象展开探讨。从互联网设计行业的品牌形象特征为着眼点进行分析,通过网页设计、品牌图形、品牌用色三个层面分析,探讨互联网设计行业新形象的机遇与挑战,并总结未来互联网线上设计行业品牌形象的发展趋势。以期为互联网设计行业的品牌形象设计提供一定的借鉴。

关键词:互联网;设计行业;品牌形象;发展趋势


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)10-0082-02


Abstract:This paper discusses the brand image of Internet design industry around the Internet fifth generation mobile communication technology. This paper analyzes the characteristics of the brand image of Internet design industry as the starting point, discusses the opportunities and challenges of the new image of Internet design industry through the analysis of web design, brand graphics and brand color, and summarizes the development trend of brand image of Internet online design industry in the future.In order to provide some reference for the brand image design of the Internet design industry.

Key Words:Internet; design industry; brand image; development trend