增强现实技术在羌族文化创意产品中的应用价值
摘 要：本文以传承和发展民族文化为目标，从加强用户对羌族文化创意产品的理解、加大羌族文化的传播度、加强用户对羌族文化创意产品的记忆度、满足信息交叉的需求四方面阐述增强现实技术在羌族文化创意产品中的应用价值。增强现实技术在羌族文化创意产品的应用价值的探讨可以为文化创意产品设计提供新的设计方向。
关键词：增强现实技术；羌族文化创意产品设计；应用价值
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)10-0128-02
Abstract： In order to inherit and develop national culture, based on "information integration of real world and virtual world" and "real-time interaction" of augmented reality technology, this paper studies the path and method of combining Qiang cultural creative product design with augmented reality technology. Through the analysis of the characteristics of augmented reality technology and the extraction of design elements combined with the cultural Qiang nationality, this paper designs the related products with the cultural elements redesign as the model, and introduces the augmented reality technology, and applies the audio, video, animation, etc. of the augmented reality technology to the design of Qiang cultural and creative products, so as to make the design of cultural and creative products full of the characteristics of the times and nationality Tried.
Key Words：AR technology; Qiang cultural creative products design; Application Value
