山西特色包装设计中地域美术色彩与图形语意研究
摘 要：山西深厚的艺术人文资源为设计的创意和表达提供了独特的素材，本文的研究集中在地方特色产品包装设计方面，如何将这种文化特质在包装设计方面有所体现，是本文研究的主要目的。山西丰富的艺术文化遗产所体现出的色彩、象征图形等都彰显出浓郁的地方特色。这些独特的视觉语言为山西的设计发展提供了广阔的可挖掘的空间，包装设计作为地方特色产品的重要展示形象，具有广泛的对外文化影响，对于地方文化的传播具有重要意义。
关键词：山西；特色包装设计；地域文化；美术色彩；图形语意
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)12-0125-03
Abstract：Shanxi's profound artistic and humanistic resources provide unique materials for the creativity and expression of design. The research of this paper focuses on the packaging design of local characteristic products. How to embody this cultural characteristic in packaging design is the main purpose of this paper. Shanxi's rich artistic and cultural heritage reflects the color, symbolic graphics and so on show rich local characteristics.These unique visual languages provide a wide space for the design and development of Shanxi. The packaging design is an important display image of the local characteristic product,has a wide range of cultural communication value,the expression of its color and graphic language can not be separated from the influence of local culture on it.
Key Words： Shanxi; Characteristic packaging design; Regional culture; Artistic color; Graphical semantic
