地域文化下的特色旅游商品设计研究
摘 要：目前旅游行业在我国发展迅速，已经进入了前景广阔的黄金发展时代。特色旅游商品在旅游行业中占据着重要地位，其能否吸引游客，是否具备独特的地域文化元素是关键。文章从特色旅游商品的基本概念及特点入手，分析总结了我国特色旅游商品目前的设计现状，在此基础上提出地域文化下特色旅游文化商品的设计策略，为今后的特色旅游文化商品设计提供参考，希望能促进特色旅游商品的创新设计，从而带动地区旅游行业的发展。
关键词：地域文化；特色旅游文化商品；设计策略
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0128-02
Abstract：At present, the tourism industry is developing rapidly in China and has entered a golden age with broad prospects. Characteristic tourism commodities occupy an important position in the tourism industry, whether it can attract tourists and whether it has unique regional cultural elements is the key. Starting from the basic concept and characteristics of characteristic tourism commodities, this paper analyzes and summarizes the current design situation of characteristic tourism commodities in China, and puts forward the design strategies of characteristic tourism cultural commodities under regional culture, so as to provide reference for the design of characteristic tourism cultural commodities in the future, hoping to promote the design of characteristic tourism commodities and promote the development of regional tourism industry.
Key Words：Regional culture; Special tourism commodities; Design strategy
