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2020-12期

汽车文化创意衍生产品开发探析——以红旗汽车为例

单位:1.吉林建筑大...     作者:孙明阳1,2,郭聪聪2     来源:工业设计杂志     时间:2020-12-22

摘 要:文化创意产品目前是工业设计领域中的研究热点,但相关于汽车文化的文化创意产品开发还处于初步阶段。文章首先阐述了汽车文化创意衍生产品发展的现状,然后分析汽车文化创意衍生产品开发的价值,最后以红旗汽车为例,对红旗汽车文化衍生产品开发做了进一步分析,并赋予实践。旨在通过汽车文化创意衍生产品开发的探究,对文化的传播与社会经济的发展能够起到提升的作用。

关键词:汽车;文化创意衍生品;开发;红旗汽车


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2020)12-0134-02


Abstract:At present, cultural creative products are a research hotspot in the field of industrial design, but the development of cultural creative products related to automobile culture is still in the preliminary stage. This paper first expounds the development status of automobile cultural and creative derivative products, then analyzes the value of the development of automobile cultural and creative derivative products, and finally takes Hongqi Automobile as an example to make further analysis on the development of hongqi automobile cultural derivative products, and gives practice. It aims to promote cultural communication and social and economic development by exploring the development of automobile cultural and creative derivative products.

Key Words:Automobile; Cultural and creative derivatives; Development; Hongqi Automobile