中国传统纹样在商业插画中的应用
摘 要：拥有千年文明历史的华夏，传统纹样作为一种民族美学文化的代表，是中国传统文化的精髓。中国传统纹样在漫长的历史衍变中，逐渐形成了丰富多彩的艺术形式。这种独特的民族文化，是设计者的一笔重要财富。现存的各种传统纹样对现代设计的影响、对社会经济的发展、文化的传承和推广发挥了重大的作用。本文通过对传统纹样在商业插画中的应用意义及方法的探讨，寻求对传统文化表现语言的深入探究和再创造。
关键词：中国传统纹样；商业插画；应用
中图分类号：J218 文献标识码：A
文章编码：1672-7053(2020)12-0142-02
Abstract：With a history of thousands of years of civilization, Chinese traditional patterns, as a representative of national aesthetic culture, is the essence of Chinese traditional culture. In the long history, the Chinese traditional patterns have gradually formed a rich and colorful art form. This unique national culture is an important wealth of designers. The existing traditional patterns have played an important role in the influence of modern design, the development of social economy, the inheritance and promotion of culture. Through the discussion of the application meaning and method of the traditional pattern in the commercial illustration, this paper seeks the deep exploration and re-creation of the traditional culture expression language.
Key Words：Chinese traditional pattern; Commercial illustration; Application
