基于“五感”体验的产品包装设计研究
摘 要：在体验经济时代，遵循用户体验的理念已逐渐深入人心。文章通过分析“五感”体验与包装设计的内在关联，论述了“五感”体验在产品包装设计中的不同应用特点与作用，在此基础上，针对如何在产品包装设计中更好地运用“五感”体验的理念进行了理论探讨和方法分析。文章研究发现“五感”体验与包装设计存在着密切的联系，“五感”体验在包装设计中的应用有着积极的作用和良好的前景，因此本文提出以用户需求为导向的“五感”协同创新设计方法。以期为产品包装设计提供一定的借鉴。
关键词：五感；体验；包装设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0066-02
Abstract： In the era of experience economy, the concept of following user experience has gradually become popular. The article analyzes the internal relationship between the "five senses" experience and packaging design, and discusses the different application characteristics and functions of the "five senses" experience in product packaging design. On this basis, it focuses on how to better use in product packaging design. The concept of "five senses" experience has been theoretically discussed and methodologically analyzed. The research of the article found that the "five senses" experience is closely related to packaging design. The application of the "five senses" experience in packaging design has a positive effect and a good prospect, The application of the "five senses" experience in packaging design has a positive effect and good prospects. Therefore this article a design method of "five senses" collaborative innovation oriented by user needs is proposed.In order to provide certain reference for product packaging design.
Key Words：Five senses; Experience; Packaging design
