基于用户需求的图书馆文化创意产品设计研究
摘 要：为避免文化创意产品设计的同质化，文章基于用户需求对图书馆文化创意产品设计进行研究，围绕用户的文化消费需求、个性化需求和归属感需求对图书馆文化创意产品的设计原则进行探讨，并提出文化价值优先并活化典藏资源、明确用户细分并开发多元产品、结合地域特色并树立品牌形象的设计策略，以期为图书馆文化创意产品的设计实践提供参考。
关键词：用户需求；图书馆；文化创意产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0068-02
Abstract：In order to avoid the homogenization of cultural and creative product design, this paper studies the design of library cultural and creative products based on user needs, and studies the change of design principles of library cultural and creative products around the user's cultural consumption demand, personalized demand and sense of belonging, and puts forward that cultural value should be given priority to activate collection resources; user segmentation should be made clear and diversified products should be developed; and regions should be combined Characteristics, establish brand image design strategy, provide reference for the design practice of library cultural and creative products.
Key Words：Users' needs; library; Cultural and creative product design
