基于视觉效应的产品设计研究
摘 要：当前信息化背景下，消费者越来越注重产品设计的视觉体验，无论是色彩、造型、表面装饰都依靠视觉效果进行展示，产品设计中好的视觉效应会促进消费者的购买行为，提升产品的市场占有率，帮助企业获得更多的利润。本文着重阐述了基于视觉效应的产品设计意义及思路。以期为今后的产品设计提供一定的借鉴。
关键词：视觉效应；产品设计；设计思路
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)12-0072-02
Abstract：under the background of current information technology, consumers pay more and more attention to the visual experience of industrial product design. No matter the color, shape and surface decoration are displayed by visual effect, good visual effect in product design will promote consumers' purchasing behavior, improve the market share of products, and help enterprises obtain more profits. This paper focuses on the significance and ideas of industrial product design based on visual effect. In order to provide some reference for the future industrial product design.
Key Words： Visual effects; Industrial design; Design ideas
