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2020-12期

增强现实技术在现代广告设计中的应用研究

单位:山东工艺美术学院     作者:栗天成,赵琳琳     来源:工业设计杂志     时间:2020-12-22

摘 要:增强现实技术是将数字信息、三维虚拟模型叠加显示到真实场景之中,让用户有身临其境的感受。本文分析了增强现实技术在现代广告设计中应用的优势,并提出增强现实技术在现代广告设计中的应用方法,即运用产品设计思维、叙事性设计思维、综合性体验思维。通过将增强现实技术应用于广告设计领域,为品牌推广和文化传播注入新的活力。

关键词:增强现实技术;现代广告设计;应用


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2020)12-0087-02


Abstract:Augmented reality technology superimposes digital information and three-dimensional virtual models into the real scene, allowing users to have an immersive experience. This article analyzes the advantages of augmented reality technology in modern advertising design, and proposes the application methods of augmented reality technology in modern advertising design, that is, using product design thinking, narrative design thinking, and comprehensive experience thinking. By applying augmented reality technology to the field of advertising design, it injects new vitality into brand promotion and cultural communication.

Key Words:Augmented reality technology; Modern advertising design; Application