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2021-01期

形意场视角下文化创意IP的可持续性设计研究

单位:湖南师范大学...     作者:刘钦钦,范伟     来源:工业设计杂志     时间:2021-01-20

摘 要:文章首先进行形意场理论的阐述,然后分析了关于文化创意IP的研究现状及问题,最后从文化创意IP主体形象的张力性、载体选择的包容性、价值传递的层次性、跨界联名的多义性四个方面进行可持续性设计研究。旨在通过形意场理论特性分析出行之有效的文化创意IP可持续性设计思路。

关键词:形意场;文化创意IP;可持续设计


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2021)01-0048-02


Abstract:This paper firstly expounds the theory of form and meaning field, then analyzes the current situation and problems of the research on cultural creative IP, and finally carries out sustainable design research from four aspects: tension of the main image of cultural creative IP, inclusiveness of carrier selection, hierarchy of value transmission, and multi-meanings of cross-border joint names. The aim is to analyze the effective and sustainable design idea of cultural creative IP through the theoretical characteristics of form and meaning field.

Key Words:shape and meaning field; Cultural creative IP; Sustainable design