乡村聚落文化元素在农产品品牌包装设计中的运用
摘 要：文章首先通过乡村聚落文化元素界定，分析乡村聚落文化元素在农产品品牌包装设计中的运用意义，然后探讨了乡村聚落文化元素在农产品品牌包装设计中的运用方法，即典型性提炼、整体性重组与现代性转换，最后以食用菌品牌包装设计为例，体现出村聚落文化元素是如何在农产品品牌包装中运用的。以期为农产品品牌包装设计提供一定借鉴。
关键词：乡村聚落文化元素；农产品；品牌包装设计；运用
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2021)01-0136-02
Abstract：Element defines the rural settlements in this culture, analysis of rural settlements cultural elements in the application of agricultural products brand packaging design, and then discusses the rural settlement culture elements in the application of agricultural products brand packaging design method, namely, typicality refining, holistic restructuring and transformation of modernity, the edible fungus brand packaging design, for example, manifests the village settlement culture element is how to use in the agricultural product brand packaging. In order to provide icertain reference for agricultural product brand packaging design.
Key Words：rural settlement culture; agricultural products; brand packaging; application
