基于地标职能的博物馆文化创意产品设计
摘 要：本文通过整理国内外博物馆文化创意产品设计现状，并从现状出发进行具体分析。发现同质化严重、开发流于形式、馆藏文化缺乏挖掘、缺乏专业设计团队等问题。因此本文提出基于地标职能的博物馆文化创意产品设计，并从文化性、审美性、情感性三原则出发，注重文化性与内涵性，强调视觉设计形式，增强产品功能性设计，同时应将地标职能与博物馆文化在上述方面进行有机结合，以期成为文化创意产业与区域经济的全新驱动力。
关键词：地标职能；博物馆；文化创意产品设计；原则
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)01-0064-03
Abstract：This paper analyzes the current situation of cultural and creative product design of museums at home and abroad by collating and researching. Problems such as serious homogeneity, mere formality of development, lack of excavation of collection culture, and lack of professional design teams were found. Therefore, this article proposes the design of museum cultural creative products based on landmark function, and starts from the three principles of culture, aesthetics, and emotion, emphasizes cultural and connotative, emphasizes visual design forms, and enhances product functional design. At the same time, landmark culture The organic combination of function and museum culture in the above aspects is expected to become a new driving force for cultural and creative industries and regional economy.
Key Words：Landmark Function; Museum; Cultural and Creative Products design; Principle
