动态海报中的设计语言探究
摘 要：随着计算机网络技术的发展，传播媒体的传播内容也发生了改变。以动态、交互和多重信息为主要趋势的动态作品正在兴起，其中动态海报设计以其独特的视听交互营造出非凡的情境化体验，极大地满足了快节奏时代下受众对信息的需求。本文首先阐述了动态海报的形成背景及其自身的特征，其后探究了动态海报中四个设计语言的表现形式。希望通过本文的研究，更好地推动动态海报的发展。
关键词：动态海报；设计语言；表达形式
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)01-0087-02
Abstract： With the development of computer network technology, the content of media has also changed. Dynamic works with dynamic, interactive and multiple information as the main trends are emerging. Among them, the dynamic poster design creates an extraordinary situational experience with its unique audio-visual interaction, which greatly meets the information needs of the audience in the fast-paced era. This paper first expounds the background of the formation of dynamic poster and its own characteristics, and then explores the expression forms of the four design languages of dynamic poster. It is hoped that the research in this paper can better promote the development of dynamic posters.
Key Words：Dynamic poster; Design of language; expression-form
