以用户为中心的新零售生鲜超市服务设计研究
摘 要：文章采用以用户为中心的设计方法，以生鲜超市用户为对象展开调研，通过用户分类，用户旅程图来探寻用户在整个购买过程中的需求和痛点，并提出以用户为中心的新零售生鲜超市服务设计策略。以期为新零售生鲜超市的服务带来一些启示。
关键词：以用户为中心；新零售；生鲜超市；服务设计
中图分类号：TB47 文献标识码：A
文章编码：1672-7053(2021)02-0103-02
Abstract：This paper adopts the user-centered design method, conducts a survey with the fresh supermarket users as the object, explores users' needs and pain points in the whole purchasing process through user classification and user journey map, and put forward the new retail fresh supermarket service design strategy with user as the center. So as to bring some enlightenment for the service of the new fresh supermarket.
Key Words：User-centerd; New Retail; Fresh Supermarket; Service design
