信息流广告现存问题及流向策略分析
摘 要：信息流广告具有交互性强、与载体平台融合度高、用户体验好等特征。本文以移动平台中的信息流广告为研究对象，通过分析其现存问题及痛点，并针对性地提出可操作性建议和未来的流向策略，进一步扩大其优势、摒弃劣势，真正实现广告与新媒体的融合，提供体验更好的广告模式。希望通过本文的研究，以期为信息流广告的现存问题提出创新而有价值的解决策略。
关键词：信息流广告；现存问题；流向策略
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)02-0063-02
Abstract：Information flow advertising has the characteristics of strong interactivity, high integration with carrier platform and good user experience. This paper takes the information flow advertising in mobile platform as the research object, analyzing its existing problems, putting forward operational suggestions and development strategy, so as to further expand advantages and discard disadvantages, truly integrating advertising with new media, providing a better experience of advertising mode.Hope that through this study to put forward innovative and valuable solutions for information advertising's existing problems.
Key Words：Information flow advertising; Existing problems; Development strategy
