基于增强现实技术的曹妃甸观鸟旅游文化创意产品设计
摘 要：在增强现实技术与旅游文化创意产业融合发展的大背景下，文章阐述了增强现实技术概念并分析了曹妃甸观鸟旅游文化创意产品设计现状，明确了基于增强现实技术的曹妃甸观鸟旅游文化创意产品设计意义，提出了基于增强现实技术的曹妃甸观鸟旅游文化创意产品设计流程。其中，对曹妃甸鸟类元素展开数据收集与整理分析，将其形态、颜色、栖息环境、声音及飞行特征进行提取设计与应用，结合增强现实技术的科技形式对曹妃甸观鸟旅游文化创意产品设计进行技术应用。以此提高曹妃甸观鸟旅游在市场中的竞争力与传播力。
关键词：增强现实技术；曹妃甸观鸟旅游；文化创意产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)03-0116-02
Abstract：Under the background of the integration and development of augmented reality technology and tourism cultural and creative industries， the article expounds the concept of augmented reality technology and analyzes the current situation of the design of Caofeidian bird-watching tourism cultural creative products, clarifies the design significance of Caofeidian bird-watching tourism cultural creative products based on augmented reality technology, and proposes the Caofeidian bird-watching tourism cultural creative products based on augmented reality technology Design Flow. Among them， the data collection and analysis of the bird elements of Caofeidian are carried out， and the shape， color， habitat， sound and flight characteristics are extracted， designed and applied， combined with the scientific and technological form of augmented reality technology to design the creative products of Caofeidian bird watching tourism culture Technology application. In this way， the competitiveness and dissemination of Caofeidian bird watching tourism in the market will be improved.
Key Words：Augmented reality technology; Caofeidian bird watching Tour; cultural and creative product design
