基于用户体验的白酒包装创新设计研究
摘 要：本文通过对市面上白酒包装现状进行分析，研究用户体验层次、要素及相对应的白酒包装设计要素，有针对性地提出白酒包装创新设计方法。在本能层方面，要进行独特的外观造型设计、运用新材料营造新体验；在行为层方面，要进行结构的改变、开发更多交互使用功能来增强其互动体验；在反思层方面，要为用户营造不同情感体验，进行引人自省的可持续性设计。通过本文的研究，以期为白酒包装设计提供可参考的依据。
关键词：用户体验；白酒包装；创新设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)03-0086-03
Abstract：This paper through analyzing Baijiu packaging status, studying user experience level, factors and corresponding liquor packaging design elements, the corresponding innovative design method of Baijiu packaging was put forward. In the instinct level, it is necessary to carry out unique appearance design and use new materials to create new experience; in the behavior level, it is necessary to change the structure and develop more interactive functions to enhance its interactive experience; in the reflection level, it is necessary to create different emotional experiences for users and carry out introspective sustainable design. Through the research of this article, we hope to provide a reference basis for liquor packaging design.
Key Words：User experience; Liquor packaging; Innovative design
