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2021-04期

盲盒产品的情感化设计研究

单位:北方工业大学     作者:刘溯     来源:工业设计杂志     时间:2021-04-25

摘 要:本文主要阐述了盲盒产品中的情感化设计问题,即从情感化设计的角度进行盲盒产品设计。从设计学、设计心理学等角度分析并总结出盲盒产品的情感化设计的方法,最终实现人与人、人与服务、人与产品的链接,增加用户对产品的依赖黏性,提高用户体验。希望这样的尝试对于目前盲盒产品设计具有一定的引导与借鉴作用。

关键词:盲盒产品;情感化设计;消费心理


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2021)04-0051-02


Abstract:This paper mainly expounds the emotional design of blind box products, that is, from the perspective of emotional design theory, the design of blind box products is analyzed from the perspective of design science, design psychology and so on, and the methods of emotional design requirements in blind box are summarized. Finally, the links between people, people and services, people and products are optimized, and the dependence of users on products is increased This attempt has guiding, expanding and far-reaching research value and purpose for the current blind box product market homogenization products.

Key Words:Blind box; Emotional design; consumer psychology