中国传统文化元素在电影海报设计中的应用 ——以黄海设计作品为例
摘 要：电影海报是促进票房增收的重要商业手段，优秀的电影海报不但可以传达影片主题，还能使观众形成观影期待，进而转化为实际票房。如今，电影海报的艺术风格逐渐多样化，特别是对中国传统文化元素的汲取和创新，涌现出一大批具有民族特色的优秀作品。本文首先对中国传统文化元素在电影海报中的应用价值进行分析，并探究其在电影海报设计中的应用思路，最后以黄海设计作品为例进行剖析，希望以此为中国电影海报设计的未来发展提供一定参考。
关键词：中国传统文化元素；电影海报设计；应用；黄海
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)04-0151-02
Abstract：Movie poster is an important commercial means to promote box office revenue. Excellent movie poster can not only fit the theme of the movie, but also make the audience look forward to watching the movie, and then turn it into the actual box office. Nowadays, the artistic styles of movie posters are gradually diversified, especially the absorption and innovation of Chinese traditional cultural elements in poster design, resulting in a large number of outstanding works with national characteristics. This paper first analyzes the application value of Chinese traditional cultural elements in movie posters, and explores its application ideas in movie poster design, and finally analyzes the design works of Huang Hai as an example, hoping to use this as the future development of Chinese movie poster design Provide a certain reference.
Key Words：Chinese traditional culture elements; Movie poster design; Application; Huang Hai
